"offering
you the highest contact to sale ratio
in the industry"
"Who are the
people you will contact through this marketing
program ?"
Single Family
Homebuilders
Averaging 20 new homes per year
Average sales price of each new
home is $250,000
Over 80% of our builder clients
become repeat buyers
Over 70% of our builder clients
ask for specifications on a regular
basis.
70%
Direct consumer
purchasers:
Will start construction on a new
home within 4 months of seeing your
advertising in Mark
Stewart publications.
Will build an average sales
price of $295,000
Over 80% ask for and accept our
specifications.
Every one of our consumer
purchasers will receive your advertising
message through one or more of our
publications at least four times.
30%
Information
quoted above was obtained from a focus group
conducted in the third quarter of 1996 by Mark
Stewart & Associates Inc. and The Mark
Stewart CD-ROM partnership.
Your advertising
message in Mark Stewart Publications will be
available at the critical decision making point
in the homebuilding process. It will be seen at
the point of sale by over 375,000 decision makers
involved in the process of choosing products for
a new single family home that will be started in
1997 within 4 months of seeing your message.
